Retail - Fashion Store Fitting Case Study

Investment in tooling and new operational processes


One of the retail industrys top outfitters requires delivery of high finish retail shop fittings under tight turnaround time for large scale installations on behalf of its clients around the world. CEL has assisted the customer during our 10 year plus working history with a number of their global retail clients.

Customer Brief

CEL is regularly asked to replenish original concept designs for a high street retail client of our customer. We are required to turnaround original concept fittings quickly and work with designers to manufacture new concept designs efficiently and cost effectively, whilst maintaining the overall high quality finish. Tight timeframes and complete flexibility / responsiveness are key to ensuring our customer meets its clients requirements.

CEL Solution

CEL has remained the value engineer of large batch stainless steel fittings for our customer's end client for around 5 years across 50 plus stores and concessions. We have also produced newly designed, intricate brass plated fret panels for roll out in new stores. This involved investing in new tooling and operational processes to reduce turnaround production to one week and save our customer more than 15% of costs whilst maintaining the exceptionally high standard finish expected in a high-end retail store.

Materials used

Stainless steel and mild steel sheet, tube and bar with a wide array of finishes including grained, brass plated, and powder coated.

Customer response

"Many thanks for all your help with the manufacturing of the fret panels for the wardrobe unit and the staircase for (our customer) in such a short lead time. Also for helping us out when we had some challenges. Your fast response to various issues we encountered was outstanding. The client was extremely happy with all the fixtures that have been installed and there were a lot of comments from the client head office about how the new concept of fixtures looks superb." -- Account Manager